In The Second Quarter, The Global Smartphone Market Increased By 12%, And All Regions Achieved A Strong Rebound.

2024In the second quarter of the year, the global smartphone market once again achieved double -digit growth, and the shipments reached2.889100 million units.Promoted by product innovation and improvement of business conditions, the global smartphone market has grown for three consecutive quarters.

Although only1%In terms of growth, Samsung continues to consolidate the first position, shipping5350Thousands of.Its high -end product line continues to promote the growth of shipments, andASeries products pass5GDifferential guarantees the overall shipment scale.With the strong kinetic energy of North America and Asia Pacific, Apple has held the second position and ships.4560Thousands of.Xiaomi approaches Apple with its competitive product portfolio, and the shipment has reached4230Thousands of Taiwan, the market share is15%。vivoBack to the fourth position again, the shipment is2590Thousands of Taiwan, the market share is9%EssencePass the sound2550Wan Tai's shipments and shipments9%The market share is ranked fifth.

CanalysSenior analystSanyam ChaurasiaIt is pointed out that in the second half of the year, Apple and Samsung will focus on consolidating their long -term strategies in mature markets, while other brands have prepared inventory in emerging markets because they are expected to have higher costs in the future.In the second quarter, Europe and North America achieved significant growth in shipments, and manufacturers actively established inventory for the upcoming seasonal sales season.Samsung will undoubtedly focus on integrating itGalaxyEcosystem, the exclusive format of its flagship productAIFeatures with strong value propositions for consumers.Apple will show it by showing itAIStrategy, including hybrid models, enhance privacy and personalizationSiriFunction to accelerate the needs of the replacement upgrade of these mature markets.At the same time, due to the improvement of macro conditions and the recovery of the business confidence of smartphone brands, the growth trajectory of Greater China is also similar to the global market.In the domestic market, Chinese local brands will use generatory formulasAIThe characteristics are differentiated in the field of high -end intelligent machines. It aims to capture the increasing high -end consumption and wait for the opportunity to replicate the successful experience in the world.

CanalysSenior analyst Zhu Jiatao (Toby Zhu) Added: In the second quarter, all major areas have achieved growth, but continuously providing competitive products will become challenging.This is because the inventory reserve of lower prices has gradually exhausted from the end of the first quarter.This puts pressure on brands focusing on the mass market, because hardware demand for large memory, screens and cameras is still rising.In order to cope with this challenge, emerging brands should refine regional strategies and optimize retail investment in order to balance market expansion under high operating costs.Effective channel inventory management is essential for preventing disorders and losses in operation.After experiencing the long -term market downturn, maintaining operational health is still the primary task of brand and channels.

Zhu Jiatao continued to summarize: Although there are seasonal demand in the second half of the year, the smartphone market is2024It is unlikely to achieve double -digit growth throughout the year.In the short term, the segment of sales -driven sections is facing operating challenges, but smart phone manufacturers should enhance their product competitiveness in the second half of the year through targeted regional product planning.It is worth noting that consumers and channel partners have adapted to promotion and cost -effective products in the fragile economic environment in the past two years.Overall,2024The annual smartphone market is expected to increase with medium digits. Promotional factors include the recovery of inventory level, relaxation of restrictions on imports in individual markets, and better economic climate.In2025In the year, due to consumer demand was still uncertain, especially in mature markets, manufacturers should focus on providing an innovative smartphone experience to attract upgrade buyers, establish a unique brand image, and strengthen localized operations to seize emerging opportunities.