Car Game Research: Four Routes On The Game On The Game

Sisi Gharsen Research and La "2024Annual Passenger Curdone Entertainment Research Report (Topic of the Car Game), and will also release sounds in the future/Video topic,KSong topic.

01, The car on the car entertainment screen is righteous, and the independent brand is the leader.

Car entertainment screen refers to the cockpit for viewing and singingKThe display of the entertainment activities is mainly concentrated on the co -driving screen and the second row of entertainment screens.2023In the year, the number of Chinese passenger cars was equipped with an output of over one million units, and the assembly rate5.3%。2024Year1-5On the month, the number of Chinese passenger cars in front of the car has exceeded the amount of entertainment screens.80Ten thousand vehicles, the assembly rate is also suddenbreak10%Guanzhi, it is expected that the annual assembly volume will break through200Thousands of vehicles.The car on the car entertainment screen is righteous.

2023-2024Year1-5Moon China Passenger Vehicle Entertainment Screen Installation and Rating Rate (Unit: 10,000 vehicles)

Source: Sisi Auto Research "2024Annual Passenger Curdone Entertainment Research Report (Topic of Car Games) "

From the perspective of entertainment screen installation brands, independent brands occupy the proportion of entertainment screens,2023-2024Year1-5Month, the proportion of independent brand entertainment screens is high85%above.

2023Year VS 2024Year1-5Monthly entertainment screen installation distribution sub -brand category proportion

Source: Sisi Auto Research "2024Annual Passenger Curdone Entertainment Research Report (Topic of Car Games) "

From the perspective of China -equipped brand, the ideal car contributed more than20%Market share.

2024Year1-5Monthly China Passenger Car Putting P to be installed in front of the co -pilot screen

Source: Sisi Auto Research "2024Annual Passenger Curdone Entertainment Research Report (Topic of Car Games) "

2024Year1-5Moon China passenger car front load rear entertainment screen installation

Source: Sisi Auto Research "2024Annual Passenger Curdone Entertainment Research Report (Topic of Car Games) "

From the perspective of the entertainment screen, the co -driver screen is removed from the ideal series model15.7Outside,12.3Inch is the primary choice of various brands.LFei FanR7Waiting models; the size of the rear entertainment screen is relatively scattered, except for ideals4The rear of the model15.7Outside the inch suction screen, the size of other brands of the rear entertainment screen is different, such as XiaopengX9of21.4Inch, TengshiD9Four -seater32Inch entertainment screen.

02There are many ways to get on the game. How do the OEMs choose a suitable route?

According to Sisi Steam Research, the current form of the game on the game mainly includes the following:

1、 Gaming transplantation

Most of the other platforms are mobile phones,PCThe game of the end is single in a singleAPPThe form is transplanted to the car.Users download on the vehicle machineAPPAfter getting the game content.

Advantages: The game already has enough heat on other platforms, the game group is fixed, and the playability of the game has passed market verification

Disadvantages: The car manufacturers have high investment. What kind of games choose to get on the car and how to combine the game with the software and hardware in the car are all difficult problems in front of the car manufacturer.

Case: Tesla, Question World

Tesla transplantedBeach Buggy RacingBecome the most popular game on its car, the reason is mainly to play in the carBeach Buggy RacingYou can control the game through the steering wheel and give users the game experience that surpasses the mobile phone.

Ask the world to cooperate with Tom Cat, ask the worldM5Ask the worldM7Line many Tom cats and many games, including Tom Cat Parkour, Tom Cat Mobilization, etc.The above games can be downloaded in the application market market.

2, Game cast screen

The content of the game console is used on the car by casting the screen.

Advantage: The game console itself is rich in ecology, does not require a lot of computing power, and no need to make software adaptation. It only needs to complete the hardware adaptation. For example, the power supply problem, content transmission interface, and the game consoleSelection of storage position in the car.

Disadvantages: Models can be copied. In terms of screening, each OEM can be done, which is more difficult to form differentiated competitive advantages.In addition, in the screening mode, the user's data and the consumption of users in the game belong to the game dealers, and the OEM cannot be profitable in this model.

Case: ideal

3、 Large gaming platform on the car

The game platform is transplanted directly to the car, and the driver and passenger personnel get extremely rich game content through the game platform.

Advantages: The game is rich in content, the game users are stable, and the car manufacturers can try to make a profit in the game.

Disadvantages: The computing power of the vehicle is very high. In addition, there may be problems with systematics. For example, the Tesla car machine is based onLinuxCreated, so Tesla can only get in the car to adaptSteam Deckgame.

Case: Tesla

4、 Cloud game

Introduce the cloud game platform directly, the host factory only needs to complete the docking with the cloud game platform dealer

Advantages: The game content is rich, and the requirements for the computing power of the vehicle are not as high as the game mall, and the game content does not need to be downloaded, that is, click to play.

Disadvantages: There are high requirements for the network, and there is a problem of adaptation differences between games and car scenarios in the cloud platform.In addition, in this model, how to allocate consumers between users and car manufacturers is also a question between the cloud game platform merchants and the OEM.

Case: Feifan Automobile, GAC Ean, BYD, Buick, etc.

FlyF7EssenceMigu fast travel for FeifanF7The owner customized the private game hall in depth, Connect the Bluetooth handle or mobile phone virtual handle, play "King of Fighters through multi -screen interaction, three -screen interconnection14"," The Legend of the Sword of the Sword7》》 Game.

Buick brand newGL8Lu ZunPHEVAt the same time, China Mobile and BuickGL8Lu ZunPHEVAlso cooperate with customized gamepad to achieve touch+Double control of the handle.

03, BYD to build a car game experience layout steering decoupling

2024Year1Month, BYD is in it2024Dream Day Conference disclosed the brand's layout plan for the brand -BYD full -research gaming car plan.

Steering wheel decoupling: The electrical and clutch structure decoupled the turning pillar. Discard the tube column during the game to ensure that the tire will not be worn during turning the steering wheel, and at the same time, the damping motor simulation of the real feel is increased.Customized steering wheels are specifically developed by the game to develop joystick and3DVibration function.

Support connecting wired or wireless gamepads, or mobile phone virtual handles.

Immersive game experience: The steering wheel decoupling scheme is used to combine audio, atmosphere lights, and air conditioners to create a comprehensive deep -depth cockpit perception experience.

Create a car exclusive game center and realize one -stop management of all games.It has been confirmed to introduce the "Peak Race" and "Ace Racing".