Google Pixel 9 Chip Turns Over, All Blame The AI ​​Strategy Is Too Aggressive?

In the case where there are not many users in China,The Google Pixel 9 series was officially released overseas on August 22.其实从硬件来看，这几年的Pixel 手机确实没有多大的吸引力：Pixel 9 全系采用了Google Tensor G4 处理器，数字系列提供12GB 内存和128GB/256GB 存储空间，Pro 系列提供128GB（9 Pro)/256GB (9 Pro, 9 Pro XL)/512GB (9 Pro XL) storage space.As for other hardware configurations, in the domestic smartphone market, which is highly rolled, may not be able to stand in the medium -end mobile phone field.

In the past, Android benchmarks, the configuration is fully drawn today

Of course,The Pixel 9 series mainly faces the overseas mobile phone market.Under the guiding ideology that is not unavailable, the international mobile phone market is indeed less concerned about the hardware strength of the mobile phone.However, this product concept that is not unavailable is finally encountered in the Pixel 9 series.

Before the product is released, some media are right The performance of the Google Tensor G4 processor is concerned.According to the feedback from bloggers who received the mobile phone in advance, the performance of the processor G4 can be said to be fully pulled.For example, in the DAMETECH test, the average frame rate of the original gods of Pixel 9 Pro XL at 720P resolution not only lags far behind the Galaxy S24 Ultra and iPhone 15 Pro Max, which uses Snapdragon 8 Gen3, and even uses Tensor G2 two years ago.The Pixel 7 Pro of the processor is even worse, which is a reverse optimization.

In addition to the game test, the performance benchmark test of many bloggers also points to the same result.ThisThe situation of Chu Ge is reminiscent of the Pixel 8 series a year ago -the Tensor G3 adopted by the Pixel 8 series also has serious performance problems, and Google's final solution is to prohibit the Tensor G3 models from installing and running software.It is said that the problem of being too low in running is fundamentally solved.The question is, how did Google Pixel change from Android benchmarks to this situation today?

Two fatal turning points of Google Pixel

Review In the development process of the Google Pixel series, I have to mention the two key turning points. These two nodes not only deeply affect the market positioning and user cognition of the Pixel series, but also laid a foreshadowing for the low performance of the Tensor chip today.First, the first turning point of Pixel can be traced back to the Pixel 3 series released in 2018.Since the birth of Pixel, the camera has been its highlight.At that time, Google raised Pixel 3 camera performance to a brand -new height through deep optimized computing photography technology and powerful post -processing algorithms.Especially in a low light environment, the night vision mode of the Pixel 3 series is based on a single photoLike the head configuration, you can take photos comparable to dual -camera or even three -camera mobile phones, which quickly won the market recognition.

The success of the Pixel 3 series has established the benchmark position of Pixel mobile phone in photography. This is also an important step in Google's starting direction of self -developed hardware and software.Although the Pixel 3 series is quite good in the performance of the camera, its overall hardware configuration seems relatively mediocre, especially the battery life and screen display effect have been criticized by users.Although this part of the product strategy has won the favor of Pixel for Pixel, it also gradually lags behind other flagship mobile phones in the market in comprehensive competitiveness.

The second turning point occurred Pixel 6 series released in 2021.On Pixel 6, Google decided to abandon the Qualcomm Snapdragon processor that had been adopted in the past and introduced the self -developed Tensor chip for the first time.According to Google's explanation, they want to use it Tensor creates a unique advantage of Pixel in the field of AI and machine learning, so as to achieve breakthroughs in the fields of calculating photography, voice recognition, and AI.However, behind this decision, there is a huge partial risk -the performance of the Tensor will directly shake Pixel's high -end flagship positioning.

It is undeniable,Tensor does have its own advantages in certain AI computing, and the characteristics of Google software and hardware can also advantage in Tensor.But the advantage does not cover Tensor's extremely obvious shortcomings.In high load scenes such as games, Tensor cannot be comparable to the flagship chip of the same period.The Pixel 3 series has established its leading position in calculating the field of photography, and the Pixel 6 series has opened the era of Google's self -developed hardware.Unfortunately, with the continuous improvement of the market's requirements for mobile phone performance and comprehensive experience, the Pixel series excessively relying on AI technology and ignoring the shortcomings of hardware performance, which also eventually led to the difficulty of the Tensor chip's poor performance today.

RadicalAll in AI is the root cause of the Tensor chip problem?

In the final analysis,The problem of poor Tensor's performance is not only a helpless move under the restrictions of the process process, but also the direct manifestation of Google's requirements for chip requirements, that is, over -emphasis on the advantages of AI and machine learning, and ignoring the user's demand for overall performance.

Everyone has to admit it,AI is an important direction for future technology development, but most users are still paying more attention to the comprehensive performance of equipment, not just the highlights of some specific scenarios.At this point, Google needs to find a balance point in the future chip design, that is, while maintaining the leading advantage of AI, it can improve the overall performance of the chip to truly win the market recognition.But there is not much time left to Google.From hardware optimization to core algorithm, to the application of AI large model technology, AndroiEnterprises in camp D are opportunities to confront Google.At the same time, Google Pixel is also immersed in a set of plans to eat the dream of yellow beams in the global market.It is undeniable that the strategy of Google Pixel software first was just born, and it did bring a lot of freshness to the Android ecosystem.Promoting role.

In In 2024, a trick can no longer be eaten. When the GPT-4 and other more advanced AI LLM surpass Google Gemini and become the first partner of the mobile phone brand, what is Pixel to maintain your high-end positioning?Perhaps, Google's strategy is to believe that everything is available, but it is clear that the needs of users are not so simple.In the absence of hardware performance, Google's persistence is more like a stubbornness, and even a bit bullying.

exist In the torrent of the AI era, Google tried to prove that he still controlled the future through the Tensor chip, but in the face of realistic technical bottlenecks and market feedback, Google needed not only insistence, but also a deep understanding of user needs and the actual improvement of the product of the product.EssenceAfter all, no matter how powerful AI is, it cannot cover up the bad experience of a mobile phone in daily use.Perhaps Google really should re -examine this AI supremacy you take, otherwise, waiting for it may not only be a one -time landslide, but the market's gradual abandonment of Pixel.