Hyundai Global Strategy: Double Driven Of Electric And Hybrid

Hyundai Motor recently announced a new medium and long -term strategy, which aims to enhance the competitiveness of electric vehicles and hybrid vehicles, and consolidate its status as a global leading car manufacturer through technological innovation and global expansion.

The core of this strategy is to expand hybrids and electric vehicle product lines, develop a new generation of power system, and comprehensively promote autonomous driving and software definition cars (SDV) technology.

This series of measures will keep modern cars advantage in the fierce market competition and respond to future challenges.

1. Multi -front of modern cars coexist

● Expand hybrid product line and technology upgrade

Hyundai Motor has long been relying on its own exclusiveThe TMED hybrid system occupies a leading position in the hybrid market. Modern plans to launch the next-generation TMED-II hybrid power system, which has greatly improved performance and fuel efficiency and will achieve the highest competitiveness in the world.

New system planIn January 2025, it will be integrated in mass production models, and will be equipped with high -end technologies such as intelligent regeneration braking and V2L in the future hybrid models., To enhance product value and market position.

Hyundai Automobile will use the scope of the application of hybrid models from the currentThe 7 types are expanded to 14, which not only cover modern brands, but also includes its luxury brand Genesis.

By applying a hybrid system in the entire product in compact to luxury models, Hyundai Motor is expected to arriveIn 2028, the sales of hybrid vehicles will be increased to 1.33 million vehicles, and it plans to further expand sales in key markets such as North America to cope with the demand for rapid growth.

From the perspective of regional decomposition,In 2028, 690,000 units in the United States, 220,000 in Europe, 240,000 in South Korea, and 180,000 other areas.

● Launched a new extension electric vehicle (EREV)

Facing the challenge of the slowdown in demand for electric vehicles, the modern car plan isBefore 2026, a new extension electric vehicle (EREV) was launched.

New modelEREV combines the advantages of internal combustion engines and electric vehicles. It uses a new type of power transmission system and power electronic system to achieve four -wheel drive. The driving is completely driven by power. The engine is only used for battery charging.

This design reduces the dependence of high -cost battery capacity and significantly improves the cost competitiveness of the product.

The launch of EREV not only provides a solution to the demand for balance of fuel vehicles and pure electric vehicles for Hyundai, but also provides consumers with more than 900 kilometers of battery life and flexible charging options.

Modern Motor plans to launch this model in North America and ChinaC-class sedan (target sales of 30,000 units) and gradually expand the product lineup according to market demand. The product in the United States is 80,000 targets for D-SUV.

● Comprehensive expansion of the electric vehicle product line

Modern car will passIn addition to the IONIQ series, new models are added, launched high -performance and luxury electric vehicles, and further expand its electric vehicle product line.

arriveIn 2030, Hyundai Automobile plans to launch 21 electric models, covering various market segments from economy to high -performance luxury cars.

Through these measures, Hyundai Motors will consolidate its position in the electric vehicle market and meet consumers' demand for diverse electric vehicles.

◎ 2024: 61,000 units in South Korea, 90,000 units in the United States, 118,000 units in Europe, 31,000 other regions

◎ 2027: 98,000 units in South Korea, 229,000 in the United States, 224,000 in Europe, 290,000 other areas

◎ 2030: 21,200 units in South Korea, 690,000 units in the United States, 467,000 in Europe, 631,000 other regions

Modern high -end brandGenesis will continue to develop its luxury electric vehicle product line to maintain its high -end brand value established in the traditional fuel vehicle market.

at the same time,The N brand will lead the development of high -performance electric vehicles and support the competitiveness of modern vehicles in core electric technology.

In order to support its expanding product line, Hyundai Motors is vigorously improving global capacity.Company in North AmericaThe HMGMA factory and the special electric vehicle factory established in Ulshan in the future will significantly increase the production capacity of electric vehicles.

At the same time, Hyundai Motors has acquired Indian Poana factory, used the use of Chinese and Indonesian factories, and actively expandCKD business to cope with the global rapid market demand.

The intelligent manufacturing innovation of modern vehicles will further improve its production efficiency and product quality.The advanced manufacturing technology of HMGICS Intelligent Factory, such as robots and AI integrated visual systems, is becoming a blueprint for modern global manufacturing bases.

The company plans to promote these advanced technologies to manufacturing factories around the world to achieve more efficient production and better products.

2. Investment in technology and research and development

● Accelerate battery technology innovation and safety improvement

In the new strategy, Hyundai Motor emphasizes the diversification and safety improvement of battery technology, and plans to develop next -generation batteries including solid batteries.

By optimizing the battery design, the company can realize the integration of battery and body, and further improve the performance and efficiency of the vehicle.Hyundai also plans to develop new onesNCM batteries are gradually applied in its future models to improve battery energy density and overall performance.

In order to ensure the safety of the battery, modern vehicles are introducing multi -level safety technologies, including the battery management system that monitor the battery status in real time(BMS), as wellEnough to suppress the cooling technology of battery fire in emergency situations, it is expectedIn 2026, these technologies will be widely used in its mass -produced electric vehicles.

● The full layout of software definition of cars (SDV) and autonomous driving

Modern vehicles are defining cars to software (SDV) development system transformation is planned to widely use high -performance vehicle computers (HPVC) and regional electrical electronics (E/E) architecture in its vehicles.

This architecture can simplify the electronic system of the vehicle, reduce development costs, and quickly respond to the market's demand for new functions and services.

The company is also committed to developing advanced network services based on artificial intelligence and digital twin technology to provide a safer and more efficient driving experience.

In the field of autonomous driving, Hyundai Automobile will cooperate with global autonomous driving software companies to provide a standardized autonomous driving platform to the market through foundry business.These platforms will be satisfiedThe demand for autonomous driving at level 4 and above is expected to be promoted globally.

passRobotaxi and other autonomous driving technology developed by Motional will further enhance its competitiveness in this emerging field.

summary

The new strategy of modern vehicles not only focuses on the technological innovation and market expansion of electric and hybrid vehicles, but also covers the upgrades of manufacturing, software development, and autonomous driving.

Hyundai is trying to build a full range of electric vehicle product lines from economy to luxury and high -performance, and provides the basis for its continuous growth through intelligent manufacturing and global production capacity layout.

Indeed, current car companies need to innovate in battery and autonomous driving technology to keep up with the pace of the times.